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PRESS RELEASE: The Jug & Bottle gears up for the ‘Tour de Yorkshire’!


After becoming a 7th time finalist in the Independent Drinks Retailing Awards and being crowned ‘Small Business of the Year’ at the Goole & Howdenshire Business Excellence awards, it’s already proved to be an exciting start to 2015 for The Jug & Bottle! It now seems  set to continue with great plans for Saturday 2nd May 2015!

Louise Smith, owner of the multi-award-winning specialist delicatessen and off licence based in Bubwith, and her staff are delighted that the 2nd stage of the inaugural ‘Tour de Yorkshire’ is going right past their front door and have been busy planning a ‘carnival-esque’ atmosphere to help celebrate the event.

They’re involving various parts of the community, including the children at Bubwith County Primary School.  Louise has supplied the school with 140 triangles of Calico which the children will be invited to decorate on 17th April with their own design to celebrate the ‘Tour de Yorkshire’.  These will be judged the following week and prizes including sweets and a book voucher from The Jug & Bottle, Welcome to Yorkshire pens and badges as well as some British Cycling goody bags will be given out to the winners of each of the age categories on 23rd April 2015.

The bunting will then be sewn together and hung outside the shop in readiness for this major new international cycle race which will see 16 teams of 8 riders each whizz past – including the likes of Sir Bradley Wiggins and his new ‘Team Wiggins’, Team Sky &  Giant-Alpecin.

On the day itself, there will be lots going on too!  As well as homemade cakes & sandwiches, real ale, cider, beer and wine will be available for spectators to enjoy in the build up to, during and after the action.  There will also be a local, recently formed 10 piece band: AllSortz, playing…wait for it…all sorts! The band will be live for two 45minutes sessions between 10.30am & 12.30pm.

The Jug & Bottle have also teamed up with local personal trainer, Barbara (Babs) Shiells. Babara, who trained BBC Look North’s Harry Gration for the first ever Yorkshire marathon in 2013, will have her racing bike set up on a turbo trainer outside the shop and will aim to cover as much of the 174km of stage 2 of the tour before the professionals do – admittedly starting a little earlier!  Whilst pedalling away, she’ll be inviting people to donate to her chosen charity for 2015: Prostate Cancer UK. Babara’s next challenge is on 15/16 May – when she’ll do 2 marathons in 2 days – a prelim to the ‘Menorca 360 Challenge’ which takes place in September when she’ll run and bike 185km around the entire coast of Menorca!

So make sure you bring along a chair and grab a front row position from 10.30am on Saturday 2nd May and watch all the cyclists flying past for free, at our multi-award-winning shop in Bubwith!